Accounting homework help

Week 3 Discussion Topic 2:
Instructions:
All posts (both initial and responses) must be substantial (several paragraphs each) and each of your initial posts must be supported by 3 peer reviewed authoritative sources, not including the textbook, cited properly in APA format. Responses should have proper support with at least 1 different source as applicable.
 
https://youtu.be/qwBS_IXw3JQ
 
Review the video above and using peer reviewed articles to back up your position, discuss why you think big data analysis is useful in the retail environment.  As part of your discussion discuss how the goals of big data mentioned in the text would relate to retail operations.  Be sure to provide specific examples to support your position.

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