Business & Finance homework help. WRITTEN COMMUNICATION
Due Week 9, worth 200 points
Business managers use written communication every day. Opportunities for
written communication in the business world include everything from reports,
memos, and documentation to emails, instant messaging, and social media.
Effective written communication can help build and grow business relationships, accelerate results, solicit input and feedback, and rally personnel toward
shared goals. Your ability to write messages that are clear and concise, while
positioned strategically and presented professionally, will distinguish you
in your field.
In this assignment, you will develop a written communication for the challenge
or opportunity scenario you have identified. The written message needed to
fulfill this assignment will depend on your scenario.
INSTRUCTIONS
Compose a written communication based on your Strategic
Communications Plan.
WEEK 1
IT’S A DIGITAL WORLD
ASSIGNMENT 2
PART 1
1. Develop Your Written Communication
a) State your key message clearly
i. Do not “bury the headline” — the main point should be
presented directly
ii. Your key message must be clear and concise
b) Provide the necessary information and build credibility
i. Provide an appropriate amount of background
information for the audience, given the type of
communication
ii. Get to the point without unnecessary verbiage
iii. Build your position as an expert or trusted colleague
c) Support your key message with three or four supporting
points/reasons
i. Supporting points should be appropriate for the context
and needs of the audience
ii. Reasons should be compelling and relevant
d) Employ either the Consult/Join or Tell/Sell techniques
e) Clearly relay to the audience an actionable request
2. Write Professionally
a) Communication should be clear and concise
b) Communication should build logically
c) Sentences should flow smoothly, using appropriate
transitions and varying sentence structure
d) Employ appropriate formatting for ease of reading and clarity
of message (headers, bullet points, etc.)
3. Demonstrate Professional Presence
a) Be authentic and genuine in your communication
b) Use the appropriate tone and vocabulary for your audience
c) Establish rapport to connect with your audience and
grow the relationship
PART 2
4. Channel and Style
a) Explain why you chose the specific channel you used for the
written communication
b) Explain what style you employed in your written communication
and why (Sell/Tell or Consult/Join)
5. Use Feedback to Refine Your Communication
a) Describe or list the feedback you received on your written
communication from the week 5 Discussion Board
b) Explain how you used the feedback to revise and
improve your message
This course requires use of Strayer Writing Standards (SWS). The format is
different than other Strayer University courses. Please take a moment to review
the SWS documentation for details.
1. Develop Your
Written
Communication
Weight: 25%
The author
does not
include or
does not state
clearly and
concisely, the
key message.
The author
does not offer
or offers
insufficient
support for
the key message.
The author
does not
provide all
necessary
information or
fails to build
credibility.
The request
made of the
audience is
unclear, or
action cannot
be taken
based on the
communication.
The author’s
key message
is reasonably
clear and
concise, and
offers one or
two supporting reasons. A
minimal
amount of
necessary
information is
provided.
Some attempt
has been
made to build
credibility.
The request
made of the
audience is
fairly clear, but
may not be
actionable.
The author’s
key message
is sufficiently
clear and
concise, and
three or four
supporting
reasons are
sufficiently
compelling,
appropriate,
and relevant.
The author
provides a
moderate
amount of
necessary
information
and makes a
reasonable
attempt to
build credibility.
The request
made of the
audience is
sufficiently
clear and is
actionable.
The author’s
key message
is clear and
concise. Three
or four supporting
reasons are
compelling,
appropriate,
and relevant.
All necessary
information
has been
provided and
successfully
builds
credibility.
The request
made of the
audience is
thoroughly
clear and
easily
actionable.
POINTS: 200
Criteria Unacceptable
Below 70% F
Fair
70-79% C
Proficient
80-89% B
Exemplary
90-100% A
ASSIGNMENT 2: WRITTEN COMMUNICATION
The written
communication is not
satisfactorily
professional.
It is unclear
and/or not
concise, and is
presented in
an illogical
order. Sentences do not
flow easily
throughout the
document.
Insufficient
formatting has
been used to
make the
document
easier to read
and understand and
business
formatting
standards are
not implemented.
The written
communication is somewhat professional. It is
fairly clear
and/or concise, and is
presented in a
fairly logical
order. Sentences flow
easily throughout some of
the document.
Formatting
has been used
to make the
document
easier to read
and understand, but the
formatting is
applied inconsistently and
does not
consistently
use best practices for the
type of business writing
that it is.
The written
communication is professional. It is
mostly clear
and/or concise, and is
presented in a
mostly logical
order. Sentences flow
easily throughout most of
the document.
Formatting
techniques are
mostly consistent and
aligned with
best practices
for the type of
business
writing and
help the
reader quickly
understand
the message.
The written
communication is highly
professional.
It is completely clear and/or
concise, and is
presented in a
thoroughly
logical order.
Sentences
flow easily
throughout the
entire document.
Formatting
techniques are
consistent
throughout,
utilize best
practices for
the type of
business
writing, and
help the
reader quickly
understand
the message.
2. Write
Professionally
Weight: 20%
Does not
demonstrate,
or demonstrates incompletely, a level
of professional presence.
The written
communication lacks an
authentic
voice, uses an
inappropriate
tone for the
type of communication,
and contains
inappropriate
vocabulary in
context. Document does not
help to build
confidence in
the author
while maintaining clarity
for the
audience.
Demonstrates
a passable
level of professional presence.
The written
communication has a
fairly authentic voice, uses
a somewhat
appropriate
professional
tone for the
type of communication,
and employs
contextually
appropriate
vocabulary
that attempts
to build confidence in the
author while
maintaining
clarity for the
audience.
Demonstrates
a moderate
level of professional presence.
The written
communication has an
adequately
authentic
voice, uses a
mostly appropriate professional tone for
the type of
communication, and
employs contextually
appropriate
vocabulary
that helps to
build sufficient confidence in the
author while
maintaining
clarity for the
audience.
Demonstrates
a high level of
professional
presence.
The written
communication has an
authentic
voice, uses an
appropriate
professional
tone for the
type of communication,
and employs
contextually
appropriate
vocabulary
that helps to
build confidence in the
author while
maintaining
clarity for the
audience.
3. Demonstrate
Professional
Presence
Weight: 15%
The student
does not
describe their
channel and
style choice or
does so ineffectively.
The student
satisfactorily
describes their
channel and
style choice. It
may lack
some clarity
or sound
reasoning to
support the
decision.
The student
adequately
describes their
channel and
style choice
rationale. It is
mostly logical
and sound.
The student
fully describes
and makes a
highly logical
and sound
channel and
style choice
decisions that
are fully
explained and
supported.
4. Channel
and Style
Weight: 15%
The student
does not
describe
feedback
received.
The student
does not
explain how
feedback was
used to revise
and improve
the written
communication.
The student
satisfactorily
describes or
lists feedback
received.
The student
partially
explains how
feedback was
used to revise
and improve
the written
communication.
The student
adequately
describes or
lists feedback
received.
The student
sufficiently
explains how
feedback was
used to revise
and improve
the written
communication.
The student
accurately
describes or
lists feedback
received.
The student
fully explains
how feedback
was used to
revise and
improve the
written communication.
Writing does
not meet
minimal standards.
Tone is not
professional.
Communication is wholly
lacking in
logic, clarity,
and/or consistent formatting.
Contains
many spelling,
mechanical,
formatting,
and/or grammatical errors.
Writing is
satisfactory.
Professional
tone is developing.
Shows moderate logic,
clarity, and/or
consistent
formatting.
May contain
more than a
few spelling,
grammar,
mechanical, or
formatting
errors.
Writing could
be improved,
but meets
acceptable
standards.
Tone is professional.
Shows logic,
clarity, and
consistent
formatting.
May contain
few or no
spelling,
mechanical,
and/or grammatical errors.
There may be
a small
formatting
error.
Writing is
excellent.
Tone is professional and
sophisticated.
Shows logic,
clarity, and
consistent
formatting.
Contains no
spelling,
mechanical, or
grammatical
errors, and
formatting
meets
standards.
