John Wanamaker (1838-1922) was a pioneer in marketing who was among the first to open a department store, grew it to 16 stores and eventually those became part of Macy’s. He is famous for the quotation “Half the money I spend on advertising is wasted; the trouble is I don’t know which half”. Do you think the statement holds less validity these days because so much of advertising has shifted to online media?
Do some research using contents from reliable sources and post a thoughtful answer. Feel free to be different from your peers in your response.