Read the “Zappos: Stepping Forward in Stakeholder Satisfaction” case, located on page 475 of the textbook.
Write a four to six (4-6) page paper in which you:
Write a four to six (4-6) page paper in which you:
- Analyze the manner in which Zappos’ leadership has fostered a culture of ethicalness in the company. Suggest two (2) actions that other companies can take in order to mimic this culture.
- Determine the major impacts that Zappos’ leadership and ethical practices philosophy have had on its stakeholders.
- Examine three (3) of the ethical challenges that Zappos faces. Recommend three (3) actions that Zappos’ leadership should take in order to address these ethical challenges.
- Evaluate the effectiveness of the core values in relation to developing a culture of ethicalness. Determine the manner in which the core values support the stakeholder’s perspective.
- Analyze the major ethical challenges that Zappos has faced. Determine whether or not you would have resolved these challenges differently than Zappos’ management. Provide a rationale for your response.
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