Intercultural Analysis Annotated Bibliography (3 academic or referred resources (3 academic or referred resources, 3 public resources count as 1 academic resource
Culture: Nintendo (Japanese multinational consumer electronics and video game company)
Question: What contributes to Nintendo games’ wide appeal to players of different ages and nationality? How does Nintendo communicate to its diverse players to improve their game experience? How does its marketing strategy and corporate culture change to adapt to different market?