Management homework help. COURSE CODE BBA 324 COURSE NAME Retail Management & Merchandising Task brief & rubrics
Report (Final)
Students are required to study and analyse the enclose business case, and then, write a report, answering the following questions
- Explain, in terms of strategic thinking, how did the company develop its value proposition from a retail perspective?
- Please name and explain all the distribution channels used by the company.
- Describe the competition models you know and justify which of those would be aligned with the company’s strategy?
- Analysing the pricing of Starbucks, which conclusions can you highlight in terms of their price policy and price strategy? Please explain which might be their objective when setting this pricing model and justify it with examples.
- Analyze and describe and make a critical evaluation about the Locations Strategy of Starbucks.
The task is individual
The deliverable has to be a report (of about 2.000 words),
The weight is equivalent to 60% of the whole course
The report has to be delivered in Turnitin before May the 10th 23:59
Rubrics
Exceptional 90-100 |
Good 80-89 |
Fair 70-79 |
Marginal 60-69 |
Fail <60 |
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Criterion Analysis (40%) |
The student demonstrates proficiency in describing company situation, including an analysis of the situation (external and internal) strengths and weaknesses, strategy and actions taken |
The student demonstrates a good understanding in describing company situation, including an analysis of the situation (external and internal) strengths and weaknesses, strategy and actions taken |
The student demonstrates can hardly describe the company situation, and includes a light analysis of the situation. |
The student attempts to understand the case situation, but cannot describe clearly the objective of the case |
The student fails to attempt/understand the overall situation |
Criterion Application (40%) |
The student can clearly and deeply describe how the company operates in its market, with special attention to the retail and merchandising management | The student can describe how the company operates in its market, with special attention to the retail and merchandising management | The student can hardly describe how the company operates in its market, with special attention to the retail and merchandising management | The student attempts to demonstrate how the company operates in its market, but cannot provide enough information. | The student attempts to demonstrate understanding, but fails in describing the problem, its roots, and the company evolution |
Communication (20%) |
The student communicates their ideas extremely clearly and concisely. | The student communicates their ideas clearly and concisely. | The student communicates their ideas with some clarity and concision. | The student communicates their ideas with poor clarity and concision. | Student fail to communicate their ideas clearly and concisely. |