Marketing homework help. Assignment Instructions:
To get the most out of this assignment (and the best grade), review all the materials below and use those as guides to complete the assignment.
Important to review for Assignment:
-
- How to create a buyer persona: https://blog.alexa.com/10-buyer-persona-examples-help-create/
- SMART Goals with Charles Duhigg
Watch Video
Charles Duhigg – How to write SMART goals – Insights for Entrepreneurs – Amazon
- How to do a simple competitive analysis: https://www.mmmatters.com/blog/how-to-do-a-competitive-analysis
- How to Craft a Personal Brand Statement: How to Craft Your Personal Brand Statement.pdf How to Craft Your Personal Brand Statement.pdf – Alternative Formats
If you’d like to dig deeper (and get a more general overview to digital marketing), I’d suggest reading Neil Patel’s Digital Marketing Made Simple: https://neilpatel.com/what-is-digital-marketing/
The Assignment:
Focusing on a real project (your professional profile, for instance, or a side project that you have or are interested in starting), complete the following assignment by combining all elements into one ppt or google slides document and submitting it through the link above.
Your week 1 assignment will include the following:
- TWO AUDIENCE PERSONAS (suggestion: I like Social Bakers easy-to-use persona template: https://www.socialbakers.com/free-social-tools/create-your-persona). NOTE: your audience personas are the people you are targeting for your project. New clients, potential hiring managers, etc.
- BRANDING STATEMENT
- Simple SWOT of a Competitor in the field
- SMART GOALS: Helpful Google docs template here: http://bit.ly/cmn6025smart.
