Focus Text – Chapters 8 & 9
Watch the three commercials (Hallmark Ad, Chips Ahoy Ad and Braathens Safe Airlines Ad)
within this folder.
After watching these commercials, answer the questions below. Please make sure it is clear to
me which ad you are discussing. In order to receive full credit, you must answer each question
for each of the three commercials. Make sure you integrate information from the chapter
readings into your answers.
1. Briefly analyze the type of advertising appeal used in each commercial.
2. What type of creative advertising execution technique is being used for each spot?
3. Discuss the target audience for each commercial and whether you feel the ad is an effective
way to communicate with this market segment.